Finland’s first collective online formula game can now be downloaded for free. Working jointly with the AT&T Williams formula team, the game company Chat Republic Games and Battery Energy Drink have launched Finland’s first online multi-player game set in the exciting world of formula racing. The advergaming concept will effectively export Finnish know-how to global markets.

In the Battery Formula Racing game, the players can create and develop their own player profile, challenge their friends and compete with other formula fans around the world. As many as several hundreds of thousands of player can be present in the game environment simultaneously. Players can form alliances by founding their own formula teams, chatting, or competing with other players or teams. Participants will be offered the formula world’s fast-paced excitement and a feeling of community. The game’s orientation towards casual players makes it easy and fun to play.

Since the end of October, it has been possible to download the basic version of the game from the Internet. Online players found the game as soon as it was launched. Later, new content created for the game will be obtainable for a monthly fee of EUR 5 – 7. The new virtual products will also include the participation of advertisers and corporate sponsors.
 
For Battery, the game is a new and unique marketing channel and launching pad for the Finnish game industry’s internationalised advergaming activities. Online role games in the advergaming format offer advertisers the opportunity to interact with consumers.

So rev up you engines at the Jerez formula track! Download the game for free at: www.batterydrink.com.




 

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