|
TRADE NEWS
|
ABSOLUT MANGOABSOLUT BRINGS YOU THE TRUE TASTE OF MANGO
 ABSOLUT
VODKA announces the global launch of a mango-flavored vodka. ABSOLUT
MANGO brings you the true taste of mango and is available in Global
Travel Retail from February, 2008.
ABSOLUT MANGO is aromatic and juicy, with a pronounced and genuine
character of ripened mango. The taste is fruity and full-bodied with
notes of tropical fruit. As with all members of the ABSOLUT VODKA
family, ABSOLUT MANGO is made from all natural ingredients and contains
no added sugar or sweetener.
With the introduction of a premium mango-flavored vodka, ABSOLUT
ventures into this new and previously underdeveloped flavor segment.
“We are confident in the high volume potential of ABSOLUT MANGO. Not
only because mango is a commercially underexplored flavor, but also
since mango has a strong global appeal. It is widely accepted but still
perceived as exciting, exotic and different”, says Matthias Aeppli, Vice President Marketing, V&S Absolut Spirits.
The mango originated in Southeast Asia and India many thousand years
ago, and travelled to South America, Africa and the US. Today it is one
of the world’s most popular fruits, grown in nearly all tropical
regions and loved by people around the world.
Matthias Aeppli continues: “The mango is quite unique. It is a
year-round source of natural sweetness, and it has a juiciness and
aroma beyond all comparison. ABSOLUT MANGO is developed with extreme
attention to detail and the vodka really brings out the true taste of
ripened mango. It can be enjoyed neat or over ice, but also mixes
easily in drinks and cocktails. Personally I love to mix mango with
chili or pineapple.”
ABSOLUT VODKA is world famous for its iconic bottle and ABSOLUT MANGO
reinforces the brand’s strong heritage in the field of design. The
bottle’s design is artistic and asymmetrical, with a strong visual
concept. It has more transparent glass than previous flavors and the
decoration consists of mango fruit contours gathered in groups around
the bottle. The colors – shades of green, red and yellow combined – are
chosen to reflect all characteristics of the fruit.
Visit absolutdrinks.com for drink recipes and inspiration.
Back
|
|
 |
|
