ABSOLUT METROPOLIS, the communication project advertised in leading international trend press and shot in Japan in spring 2005, is a global success.

ABSOLUT, ICEHOTEL and BELOW ZERO LONDON are to open the UK's first Icebar in London's Heddon Street this summer. The spectacular ABSOLUT ICEBAR, in the heart of the capital, is unlike anything else in the UK: An environment of -5 centigrade, where everything, from the walls, bar, and bar stools, to the artwork and the 'glass' that holds your ABSOLUT cocktail is made from crystal clear Nordic ice.

You’ve already heard about ABSOLUT CUT. A Swedish spirit tonic that combines the flavors of lime, orange and tangerine. In late May, an extensive, visually-based launch took place in Australia, under the name of ABSOLUT CUTS.