ABSOLUT VODKA is happy to announce the launch of its new pear flavored product: ABSOLUT PEARS. The new premium vodka is available to consumers in the US by January 2007, and in Global Travel Retail on May 1, 2007.

New product from ABSOLUT VODKA
ABSOLUT VODKA welcomes a new family member, with the launch of ABSOLUT RUBY RED. The new, grapefruit flavored, premium vodka is available to consumers in Sweden and Poland in May and in the US and Global Travel Retail in June 2006.

Even though it has only been a little over six months since the first bottle of ABSOLUT APEACH was sold in the US, sales have already exceeded the high expectations. Moreover, the total sales volume for ABSOLUT VODKA, including the seven flavored vodkas in the ABSOLUT VODKA family, has grown by seven percent, compared with the same period last year.