It overtook Bushmills to become the second largest Irish whiskey brand
internationally, whilst also securing the title of the fastest growing
Irish whiskey brand globally.
A key driver of this success was the performance of the brand across Europe.
Attached please find a PR flyer highlighting the brand's performance in this region.
It also includes some impressive research results (pre and post
analysis) from the recent pan European TV advertising campaign on
Discovery, National Geographic and ESPN.
Ann O' Leary,
Marketing Manager,
C&C International Ltd,
Kylemore Park, Dublin 10.
Tel: ++353 1 6161309
Fax:++353 1 6161322
TullDewEurope.pdf